Business is about connecting with people and developing relationships.
Customers and the relationships you cultivate with them are essential to the success of your business.
To raise brand awareness, you must know your consumers’ distinguishing factors. This will help you determine their common needs and wants.
Once you already know how your customers relate to one another and why they visit your site, this will assist you in generating leads based on your customer base.
The CRM funnel can assist you in developing and managing leads, the addition of new customers, and expanding your sales.
What is a CRM funnel?
A CRM funnel is a sales method business owners use to track and interact with potential and current customers.
The CRM funnel also makes it easier to identify potential customers and those who have no interest in your offerings.
Building an effective CRM funnel demands good CRM software. This makes it easier for business owners to track sales history, discussions, promotions, and other things for the sales process.
However, having good CRM software isn’t enough. You must also be familiar with a sales funnel because it mirrors the CRM funnel.
The similarity between the CRM and the sales funnel is that they enable a business to track and manage leads.
The similarity between the CRM and sales funnel is that they enable businesses to track and convert leads into customers.
Four stages of CRM funnel
Most CRM platforms involve businesses with step-by-step processes or stages.
Here are the four stages of a CRM funnel:
Awareness stage
This is when awareness is created to draw in leads to your business. The prospects come to know about your product or service you offer.
Widespread media to gather leads include social media and physical and internet sponsored marketing such as through your email marketing.
Interest stage
In this second stage of the CRM funnel, the lead expresses his interest in your product by following you on social media and contacting your page.
Decision stage
Customers’ decision-making is the third stage of the CRM funnel. This is where the prospect plans to purchase your product or use your services.
They determine what they want by comparing your prices and features to your competitors. Then the sales team might reach out to the prospect to see if they are ready to buy.
Action stage
Making a purchase action is the final stage of the CRM funnel.
This is when a customer makes up his mind and finalizes his deal with your business. He purchases your product and turns into a buyer.
Either way, a potential buyer could decide if he will grab what your company offers and go in a completely different direction.
How these CRM stages automate the sales process
A CRM funnel may help your firm offer services that better suit the demands of its consumers.
Since the CRM contains customer-related information, you can use it to enhance consumer interactions and customer service.
Putting the stages of the CRM funnel into action can help your company increase its sales and revenue.
Awareness
Using this stage of the CRM funnel, you can use customer questions, feedback, and complaints to determine what is vital to your audience.
Your customer support team can then forward the gathered information to the CRM software, and your sales team can use this data to upsell opportunities or ask for referrals.
Interest
You can use this second stage of the CRM funnel to engage with your potential customers and establish a trust to get them interested in subscribing to your email list or blog.
Some companies use this stage to give away ebooks with relevant information targeted at their prospects as an incentive to join their mailing lists.
If you use this stage effectively, they will opt-in to receive emails and updates from you and focus on producing great content and images for your website.
Other companies that also use this stage of the CRM funnel offer discount codes to encourage potential customers to make their first purchase.
Decision
You can set follow-up tasks using this CRM funnel stage and reminders to contact specific leads and assign tasks to leads or contacts.
Utilize CRM software to increase your productivity by scheduling reminders for specified dates and times.
Maintain order by marking off completed tasks, setting deadlines for submitting quotes, and adjusting these deadlines if prospects do not respond within a given time frame.
Action
To increase the likelihood of a purchase, focus on ways you can make it easy for people to buy. You can also boost sales with marketing strategies.
Kick-start your business sales with a CRM funnel
The CRM funnel can help your business to deliver services with an understanding of the needs of the buyers in an improved manner.
CRM funnel will build a foundation for utilizing the software to improve your interaction with customers and gather relevant information about them.
Acquiring the stages of the CRM funnel for your business help in boosting your sales process and can increase your revenue significantly with the information you have about your customers.
