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Melissa is a dynamic Marketing leader with over 12 years of experience transforming events into powerful business drivers that create brand awareness, generate leads, and drive measurable revenue growth for organizations. Her career evolution reflects her deep understanding that exceptional events extend far beyond logistics to become catalysts for business success. She excels at developing and executing comprehensive event strategies in close collaboration with sales, product, and executive teams to ensure perfect alignment with organizational goals. When she’s not creating unforgettable events, Melissa enjoys exploring exotic destinations, experimenting with new culinary creations, and spending quality time with her family, friends, and beloved puppy Cannoli.